By setting up dedicated Strategic Business Units (SBUs), we have managed to scale volumes and widen our product portfolio with ease, thereby, strengthening our ability to meet customer needs. By placing customers at the heart of our business model, the four SBUs (2- and 3-wheelers, passenger cars, commercial vehicles and railways, and aftermarket) have successfully designed, developed and manufactured products that address specific customer needs. A focused approach, driven by a dedicated Chief Operating Officer (COO), enables responsible manufacturing, product co-creation and development of futuristic solutions.